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Down the Line

Filed under: Advertising, Marketing, Public Relations — Tags: , , ,
By Jan Kaufman @ 4:19 pm
Getting to the top of the heap

When I teach business communications workshops, I often include a simple game. I break the group into four teams of ten – more teams or fewer depending on total number of workshop participants.  The teams sit in a line behind tables and each gets a pack of 50 index cards.  The goal is to get all 50 cards down the line first – while adhering to specific rules about hand placement and passing methods.  And, if a card drops, it has to go back to the first person and start its journey all over again.

The point?  None yet. (more…)

July 15, 2009

Advertising, but nobody’s noticing?
Ask yourself just who’s in charge of your company’s image

Filed under: Advertising, Graphic Design, Marketing — Tags: , , ,
By Jan Kaufman @ 3:03 pm

We’ve all heard it – distinguish your company, product, or service with a top-notch look and a compelling message, and you’re good to go. Sounds like a plan, but it’s the “go” part that seems to trip up a lot of entrepreneurs – and even many established business owners. (more…)