http://blog.jgroupadvertising.com The right look. The right words. The right people. Thu, 29 Oct 2009 13:31:28 +0000 http://backend.userland.com/rss092 en Let’s say you’re the owner of Charlie’s Flowers, a lovely little downtown shop that sells…well, plants and cut flowers. Your name is probably Charlie, and you’ve been in business for six years. You know that to keep your shop profitable, you need to do three things: offer a great product, ... http://blog.jgroupadvertising.com/?p=20 [caption id="attachment_14" align="alignright" width="200" caption=" "][/caption] When I teach business communications workshops, I often include a simple game. I break the group into four teams of ten – more teams or fewer depending on total number of workshop participants.  The teams sit in a line behind tables and each gets ... http://blog.jgroupadvertising.com/?p=12 We’ve all heard it – distinguish your company, product, or service with a top-notch look and a compelling message, and you’re good to go. Sounds like a plan, but it’s the “go” part that seems to trip up a lot of entrepreneurs – and even many established business owners. It often ... http://blog.jgroupadvertising.com/?p=6